Country’s First-Ever Complete Virtual Furniture Showroom

Country’s First-Ever
Complete Virtual
Furniture Showroom

Cost of retail space is on the rise all over.
And to tackle this, there is no denying that
Virtual Showroom would be the answer in days
to come. For nearly 2 years we worked on this
to bring this idea to life, collaborating some
tech experts. In 2018, at Dhaka Intl. Trade Fair,
we launched HATIL V, the complete Virtual
Furniture Showroom. At present, this HATIL
V is being installed across HATIL Showrooms
in Bangladesh and India.

Client: HATIL
Our Role: Concept, Complete Design
and Development, Distribution

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Brand Guideline
For a Brand on
Expansion Spree

A brand remains etched in mind when
it appears and behaves consistently
across communication platforms.
For HATIL, we felt it was going to
be difficult since the brand was
an expansion momentum opening
new showrooms beyond boundaries.
Having been their communication partner
for over a decade, we took this job
up to or shoulder to land an all
inclusive Brand Guideline for them,
so that Dealers and Business Associates
of them would get a clear picture
on communication objectives, principles
and execution details.

Client: HATIL
Our Role: Concept, Complete Design
and Development, Distribution
Brand Guideline For a Brand on Expansion Spree
Bridging the Gap Between a Brand and its Stakeholders

Bridging the Gap
Between a Brand
and its Stakeholders

Retail brands move forward basing on its relationships with Dealers/Retailers, Customers and the Communities where they operate. For HATIL, we observed, it was not doing well in terms of Top of Mind Awareness, Likeability, and Sales as well. To tackle this, we came up with a novel idea to engage the communities where HATIL Showrooms are present. As a pilot case, we hosted an on-ground Activation titled ‘HATIL at Home, HATIL at Heart’. We presented there the Virtual Showroom, Unique Features of HATIL Furniture and the techniques that go behind, Contest, and Customer Recognitions. It was an instant hit and good thing is customer turn-out tripled in 3 days with the sales shooting up.

Client: HATIL
Our Role: Concept, Complete Design
and Development, Total Management,
Documentation

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A Shared Dream

For nearly over a decade, we acted as the
sole communication for leading furniture
brand HATIL. We served them across
channels taking care of all their communication
needs and that of their Dealers at home and
around the globe. This took us to a
new direction where we entered an
official partnership under the name
HATIL Project Solution. We undertake
large projects like Hotels, Hospitals,
Corporate Offices, Community Places
etc. under this.

Client: HATIL
Our Role: Architectural Design, Interior
and Exterior Design, Project Supervision,
Total Execution, Maintenance